As we identified from Part 2 of Harnessing the Power of Data to Improve Quality Patient Care, unleashing the power of both switch and e-Prescribe data to create a heat map can be a powerful tool for identifying underserved regions, making informed strategic decisions about the placement of contract pharmacies, and expanding access to affordable medications to increase quality patient care.
To conclude this series, let’s explore tactically what the heatmap provides.
Enhancing Contract Pharmacy Opportunities
The heat map generated from e-Prescribe and switch data illuminates areas with high patient demand, presenting a strategic opportunity to identify the optimal key pharmacy network partners to preserve and grow your 340B program. By strategically partnering with pharmacies in locations that experience substantial prescription fulfillment by patients within the 340B program, covered entities can maximize the program’s preservation, reach and impact. Contracting and partnering with pharmacies in these regions can streamline patient access to discounted medications, bolstering patient care efforts, while also helping to navigate the manufacturer drug restrictions.
Refining Patient Care Strategies
The insights gleaned from the heat map extend beyond contract pharmacy opportunities. They also guide covered entities in refining their patient care strategies. By understanding patient behavior, preferred pharmacies, and payor driven boundaries, organizations can tailor patient outreach efforts, medication counseling, and support services to align with patient needs. This patient-centered approach enhances medication adherence, fosters better health outcomes, and strengthens the connection between patients and their care providers. With adherence to chronic medications estimated near 50%, the importance of proactive patient outreach and breaking down barriers can mean the difference between life and death. Minimizing treatment failures, hospitalizations, and readmissions is key to a healthier community!
Conclusion
The convergence of e-Prescribe and switch data in the realm of 340B program management introduces a transformative approach to optimizing program benefits. By creating a heat map that showcases filling pharmacies and patient-prescriber-pharmacy interactions, covered entities can strategically expand contract pharmacy opportunities and refine patient care strategies. This data-driven approach not only enhances program effectiveness but also underscores the commitment of covered entities to delivering accessible, affordable, and patient-centered healthcare services to underserved populations.
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